Sports Bar의 등장 필요성
Sports Bar란
- 스포츠 경기 관람과 동시에 주류 및 안주 등을 즐길 수 있는 fusion Bar.
- 많은 사람들이 일과 후 주류, 음식을 즐기며 자신의 팀을 응원하고, 함께 즐기는 건전한 여가의 장.
- 미국, 유럽, 동남아 등 서구 여가생활문화가 발달한 곳에서는 쉽게 찾아 볼 수 있음.
1.정보사회의 발달
- 정보사회가 발달함에 따라 점차
스포츠에서의 정보의 가치 높아짐.
2. E-SPORTS의 등장
- 인터넷 게임과 가상 스포츠의 등장
- ELECTRONIC SPORTS
- 대중문화와 산업발전의 사회적이슈
- 한국 E-SPORTS 협회 (KeSPA)
각자 위치한 체육의 영역에서
출범의 배경은 정치적 이유
쿠테타 정권의 국민 관심사 돌리기
3S 정책 (Screen, Sex, Sports)
급작스런 출범으로 인해 시작부터 모기업에 의존적인 구조 형성
재벌이라는 튼튼한 뒷돈이 있는 마당에 구단은 머리 아프게 마케팅을 할 필요가 없었다. 멍석만 펴놓으면 관중들이 들어와줬고 언론이 알
About NewSports
"학교체육 뉴 스포츠가 대안" 국제적으로 규격이 통일된 기존의 스포츠와 달리 규칙이 유연하고 게임이 간결해 누구나 즐길 수 있는 새로운 형태의 스포츠를 이르는 뉴 스포츠는 학생 스스로가 자신의 특기종목을 개발해 즐길 수 있고 체육 동아리를 활성화시켜 특기ㆍ적성교육과 연계
New Brand concept
3. New Marketing Strategy
Events Overview
Increase of smart-phone users, marketers began to interest in QR Code. However, because of the common QR Code, we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme sports to think of ne
new alternative which is recruitment of sports stars in other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’ Rafael Nadal. When Jordan appears in ads or games, many people regard Nike as basketball. Nike basketball goods market is therefore far been able to hold No.1. But Nike couldn’t satisfy with it. They also want to be No.1 in other sports mar
Sports Festival)
-2012 The 93th INCHEON National Sports Festival and 2014 The 17th INCHEON Asian Games will hold in INCHEON. We prepare this CHALLENGER TENNIS for future mega event.
Constructing the new indoor tennis court
-INCHEON promotes constructing the new indoor tennis court that holding International tournament and all-Korea tennis tournament. This indoor tennis court is const
Summary: We plan a campaign which will be based on the new tool on our website to customize the famous NB 574 shoe. Through this we hope to gain higher brand loyalty and afterall increase our sales.
Situation Analysis and SWOT Analysis
-Situation Analysis:
Industry: Footwear industry is growing more and more. As sport multi shops came out, people can easily compare the diffrent brand shoes
New Economic Policy was launched by Prime Minister Tun Abdul Razak, trying to increase the share of the economy held by the bumiputra. The country has since maintained a delicate ethno-political balance, with a system of government that has attempted to combine overall economic development with political and economic policies that promote equitable participation of all races.
Under Mahathir bi
sports marketing relationships. It encourages the players and spectators to participate in sports events and enjoy it. These are good opportunities for the company to upgrade its brand awareness, promote new products, and foster its brand image. It has a synergy effect.
So, using the sports game, the Coca-Cola worked with famous soccer player, Wayne Rooney, to access people all over the world.